Cleaning up the apartment last night, I had "Sox Talk Live" on NESN blaring in the background, since I can't stand WEEI's programming for very long. The guys are sitting around the desk, talking hardball, and then a commercial break comes on...advertising Avril Lavigne at the FleetCenter.
Let's recap here - baseball playoffs, off-night for the Sox, no game, first time this show has ever been done, and not advertised outside of NESN for the most part. Yet the first ad they run isn't for beer, or trucks, or trucks full of beer. No, it's for an Avril Lavigne concert. I'm just dying to know if Ticketmaster's lines lit up after that ad aired.
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